There seem to be a million ways to market your business these days. When it comes to the construction and repair industries, how do you know what type of marketing to pursue? Marketing trends change quickly, so it can be tough to decide. But video content is the biggest marketing trend today and likely will be for a long time to come. So if you haven’t considered it for your business, you should.

Studies show that the level of engagement with video content is higher than any other type of content. In a world dominated by screens, that fact isn’t surprising. Most people are getting their information from the video content they watch on websites or social media, so if you’re not creating and posting videos, you’re losing out on an untapped market.

When it comes to video marketing content for your business, it’s critical to create subject matter that’s engaging, addresses your potential customer’s problem, provides your business as the solution, and entices the viewer to contact you. That may seem like a lot to ask, but the construction industry is actually the perfect industry to achieve all of the above. It’s filled with complex, tangible processes, so a visual medium of advertising is a natural avenue for education and persuasion.

Demonstrations can be invaluable for teaching your customer base all about the services you provide. But even though you’re breaking down complex systems, remember to keep your video relevant, clear, and concise. Videos should typically be short in duration and hook the viewer’s attention quickly so they watch until the end, because that’s where the call to action is. It’s vital to have a call to action at the end of every video because it tells your viewers exactly what they need to do next in order to solve their problem. And that solution should point to you.

Construction is a visual process. That means video marketing is a natural avenue for the business to utilize. Videos that are done correctly have the potential not only to educate your viewers on why they need service but let them know they should trust your business for that service.